Summary
In addition, I take care and pride in the prompt and consistent creation and submission of clear, concise, compelling, well-researched, expertly-crafted, and thorough written content that generates interest and action. Nonsense words/phrases and filler materials are never present in my work.
Key Accomplishments
• established company-wide web style — detailing brand message, tone, and delivery — through the creation and implementation of guides and manuals based on Associated Press and web standards
• developed editorial calendar and content audit schedule to ensure timely and accurate information
• tracked and monitored web analytics, compiled data, and worked with team to apply adjustments
• hosted user experience assessments — resulting in website revisions and enhancements
• initiated and hosted weekly customer care sessions to improve trust and communication
• facilitated monthly education forums where client questions and concerns were addressed and resolved
• moderated weekly staff meetings, and tracked outcomes and deliverables
Experience
FrankSamandari.com | DeLand, Florida
2016 – Present
Incorporating skills from both my broadcast news background and web content expertise, I enterprise unique written, voice-over, and web/social media material for various freelance and contract-based initiatives.
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▶ Web Content Creator and User Experience (UX) Specialist
Stetson University | DeLand, Florida
2014 – 2016
As part of a 15-member marketing team, I managed the University’s online written and graphic content, website infrastructure, general site performance, and collective user experience.
Guiding projects from concept to production and beyond, I helped enhance the University’s web presence through the creation, design, and layout of consumer-centric web content.
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▶ Web Content Writer and Editor
Embry-Riddle Aeronautical University | Daytona Beach, Florida
2011 – 2014
Collaborating with a team of information technology, marketing, and public relations professionals dedicated to maintaining 12 University-wide websites, I researched, created, and compiled original written and graphic content in support of the institution’s enrollment management goals.
Volunteer Professional Services
▶ Web Project Management
Taproot Foundation | (Global)
2016 – Current
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▶ Narration and Audio Production
American Foundation for the Blind | Daytona Beach, Florida
2016 – Current
Education
Bachelor of Science (B.S.) | Communication
Certification
Professional Certification
◆ Web and Social Media Writing
Higher Ed Experts
◆ Hubspot
– Content Marketing
– Inbound Marketing
Personal Certification
◇ Citizen’s Emergency Preparedness
FEMA (License IS-00022)
◇ CPR and First Aid
American Red Cross
◇ Certified Poll Watcher
Volusia County Supervisor of Elections
Professional Development
◇ Content Strategy
Northwestern University
◇ Digital Media Marketing
University of Illinois
◇ Visual Design
University of California, San Diego
◇ Web Accessibility
University Business
◇ Web Development
Stetson University
Continuing Education
I routinely perform relevant research into the latest news, information, and trends surrounding of a variety of concentrations, including:
- digital and website marketing
- higher education marketing and development
- broadcast media and mass communication
- emerging technology
- client relations and customer experience
- health, wellness, and nutrition
- and more
I fulfill this commitment through trade publications, industry conferences, webinars/seminars, and professional membership.
Who I Read/Follow
Influencers
◤ Dr. Jakob Nielsen
Web Usability Expert
◤ Gerry McGovern
Customer Experience Expert
◤ Neil Patel
Founder, Kissmetrics
◤ Colleen Jones
Founder, Content Science
Companies
◤ Contagious
◤ Digital Doughnut
◤ Moz
◤ Wordstream
Websites
◤ A List Apart
◤ Content Marketing Institute
◤ Social Media Today
◤ UX Matters
◤ University Business Magazine
Awards
Team Awards
▪ CASE District III
Print and Digital Publications
▪ Radio, Television, and Digital News Association (RTDNA)
Best Website Award
▪ National Association of Broadcasters
Marconi Radio Award
Individual Achievement
▪ Associated Press (AP)
Excellence in Broadcasting
Investigative Reporting
Membership
Current Membership and Involvement
Regional
▰ Main Street DeLand Association
▰Community Organizations Active in Disaster (Volusia COAD)
▰ VFW Post #2093 Community Concert Band
Global
▰ American Red Cross
▰ International Thespian Society
Industry
▰ Content Marketing Institute
▰ Interaction Design Foundation
▰ User Experience & Digital Marketing Professionals Network
▰ National Association of Broadcasters
▰ Public Relations Society of America
▰ Society of Professional Journalists
Completed Service
▱ Volusia County Cultural Council
Advisory Board Member
2015 – 2018
▱ Northern Vermont University
Alumni Association Board Member
2015 – 2018
▱ JCI (Jaycees)
DeLand Chapter President
2015 – 2018
Community Outreach
I’ve also been a long-time leader in youth empowerment programs — including one-on-one mentoring, after-school workshops, and summer camps. In addition, I’m honored to serve and participate in various group membership activities.
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