Summary
Storyteller and Web Content Creator
Contributing a wealth of skills and experience — and specializing in media and website projects — I have produced award-winning creative content for diverse audiences and across a variety of platforms, including print, digital, social media, and more. My core skills include digital marketing and web content creation.
Key Accomplishments
• established company-wide web style — detailing brand message, tone, and delivery — through the creation and implementation of guides and manuals based on Associated Press and web standards
• developed editorial calendar and content audit schedule to ensure timely and accurate information
• tracked and monitored web analytics, compiled data, and worked with team to apply adjustments
• hosted user experience assessments — resulting in website revisions and enhancements
• initiated and hosted weekly customer care sessions to improve trust and communication
• facilitated monthly education forums where client questions and concerns were addressed and resolved
• moderated weekly staff meetings, and tracked outcomes and deliverables
Experience
Professional Experience
▶ Senior Marketing Copywriter and Web Content Creator
FrankSamandari.com | DeLand, Florida
2016 – Present
Incorporating skills from both my broadcast news background and web content expertise, I enterprise unique written, voice-over, and web/social media material for various freelance and contract-based initiatives.
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▶ Web Content Creator and User Experience (UX) Specialist
Stetson University | DeLand, Florida
2014 – 2016
As part of a 15-member marketing team, I managed the university’s online written and graphic content, website infrastructure, general site performance, and collective user experience. Guiding projects from concept to production and beyond, I helped enhance the university’s web presence through the creation, design, and layout of consumer-centric web content.
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▶ Web Content Writer and Editor
Embry-Riddle Aeronautical University | Daytona Beach, Florida
2011 – 2014
Collaborating with a team of information technology, marketing, and public relations professionals dedicated to maintaining 12 university-wide websites, I researched, created, and compiled original written and graphic content in support of the institution’s enrollment management goals.
Volunteer Professional Services
▶ Web Project Management
Taproot Foundation | (Global)
2016 – Current
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▶ Narration and Audio Production
American Foundation for the Blind | Daytona Beach, Florida
2016 – Current
Education
Education
Northern Vermont University — Lyndon Campus
Bachelor of Science (B.S.) | Communication
Certification
Professional Certification
◆ Web and Social Media Writing
Higher Ed Experts
◆ Hubspot
– Content Marketing
– Inbound Marketing
Personal Certification
◇ Citizen’s Emergency Preparedness
FEMA (License IS-00022)
◇ CPR and First Aid
American Red Cross
◇ Certified Poll Watcher
Volusia County Supervisor of Elections
Professional Development
◇ Content Strategy
Northwestern University
◇ Digital Media Marketing
University of Illinois
◇ Visual Design
University of California, San Diego
◇ Web Accessibility
University Business
◇ Web Development
Stetson University
Continuing Education
I routinely perform relevant research into the latest developments and emerging trends of a variety of concentrations, including:
- digital marketing
- broadcast media
- technology
- and more
I fulfill this commitment through trade publications, industry conferences, webinars/seminars, and professional membership.
Who I Read/Follow
Influencers
◤ Dr. Jakob Nielsen
Web Usability Expert
◤ Gerry McGovern
Customer Experience Expert
◤ Neil Patel
Founder, Kissmetrics
◤ Colleen Jones
Founder, Content Science
Companies
◤ Contagious
◤ Digital Doughnut
◤ Moz
◤ Wordstream
Websites
◤ A List Apart
◤ Content Marketing Institute
◤ Social Media Today
◤ UX Matters
◤ University Business Magazine
Awards
▪ CASE District III
Print and Digital Publications
▪ Radio, Television, and Digital News Association (RTDNA)
Best Website Award
▪ Associated Press (AP)
Excellence in Broadcasting
Investigative Reporting
▪ National Association of Broadcasters
Marconi Radio Award
Membership
Regional
▰ Main Street DeLand Association
▰Community Organizations Active in Disaster (Volusia COAD)
▰ VFW Post #2093 Community Concert Band
Global
▰ American Red Cross
▰ International Thespian Society
Industry
▰ Content Marketing Institute
▰ Interaction Design Foundation
▰ User Experience & Digital Marketing Professionals Network
▰ National Association of Broadcasters
▰ Public Relations Society of America
▰ Society of Professional Journalists
Past Membership
▱ JCI (Jaycees)
DeLand Chapter President
2015 – 2018
▱ Volusia County Cultural Council
Advisory Board Member
2015 – 2018
▱ Northern Vermont University
Alumni Association Board Member
2015 – 2018
Community Outreach