Resume

Contributing a wealth of skills and experience — and specializing in media and website projects — I have produced award-winning creative materials for diverse audiences and across a variety of platforms. That includes print, broadcast, digital media, social media, and more. My core skills include digital marketing, voice production, and web content writing/editing.

In addition, I take care and pride in the prompt and consistent creation and submission of clear, concise, compelling, well-researched, expertly-crafted, and thorough written content that generates interest and action. Nonsense words/phrases and filler materials are never present in my work.

Key Accomplishments

• established company-wide web style — detailing brand message, tone, and delivery — through the creation and implementation of guides and manuals based on Associated Press and web standards

• developed editorial calendar and content audit schedule to ensure timely and accurate information

• tracked and monitored web analytics, compiled data, and worked with team to apply adjustments

• hosted user experience assessments — resulting in website revisions and enhancements

• initiated and hosted weekly customer care sessions to improve trust and communication

• facilitated monthly education forums where client questions and concerns were addressed and resolved

• moderated weekly staff meetings, and tracked outcomes and deliverables

▶ Senior Marketing Copywriter and Web Content Creator
FrankSamandari.com | DeLand, Florida
2016 – Present

Incorporating skills from both my broadcast news background and web content expertise, I enterprise unique written, voice-over, and web/social media material for various freelance and contract-based initiatives.

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▶ Web Content Creator and User Experience (UX) Specialist
Stetson University | DeLand, Florida
2014 – 2016

As part of a 15-member marketing team, I managed the University’s online written and graphic content, website infrastructure, general site performance, and collective user experience.

Guiding projects from concept to production and beyond, I helped enhance the University’s web presence through the creation, design, and layout of consumer-centric web content.

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▶ Web Content Writer and Editor
Embry-Riddle Aeronautical University | Daytona Beach, Florida
2011 – 2014

Collaborating with a team of information technology, marketing, and public relations professionals dedicated to maintaining 12 University-wide websites, I researched, created, and compiled original written and graphic content in support of the institution’s enrollment management goals.

Volunteer Professional Services

▶ Web Project Management
Taproot Foundation | (Global)
2016 – Current

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▶ Narration and Audio Production
American Foundation for the Blind | Daytona Beach, Florida
2016 – Current

Northern Vermont University — Lyndon Campus
Bachelor of Science (B.S.) | Communication

Certification

Professional Certification

◆ Web and Social Media Writing
Higher Ed Experts

◆ Hubspot
– Content Marketing
– Inbound Marketing

Personal Certification

◇ Citizen’s Emergency Preparedness
FEMA (License IS-00022)

◇ CPR and First Aid
American Red Cross

◇ Certified Poll Watcher
Volusia County Supervisor of Elections

Professional Development

◇ Content Strategy
Northwestern University

◇ Digital Media Marketing
University of Illinois

◇ Visual Design
University of California, San Diego

◇ Web Accessibility
University Business

◇ Web Development
Stetson University

Continuing Education

I routinely perform relevant research into the latest news, information, and trends surrounding of a variety of concentrations, including:

• digital and website marketing
• higher education marketing and development
• broadcast media and mass communication
• emerging technology
• client relations and customer experience
• health, wellness, and nutrition
• and more

I fulfill this commitment through trade publications, industry conferences, webinars/seminars, and professional membership.

Who I Read/Follow

Influencers

◤ Dr. Jakob Nielsen
Web Usability Expert

◤ Gerry McGovern
Customer Experience Expert

◤ Neil Patel
Founder, Kissmetrics

◤ Colleen Jones
Founder, Content Science

Companies

◤ Contagious
◤ Digital Doughnut
◤ Moz
◤ Wordstream

Websites

◤ A List Apart
◤ Content Marketing Institute
◤ Social Media Today
◤ UX Matters
◤ University Business Magazine

Team Awards

▪ CASE District III
Print and Digital Publications

▪ Radio, Television, and Digital News Association (RTDNA)
Best Website Award

▪ National Association of Broadcasters
Marconi Radio Award

Individual Achievement

▪ Associated Press (AP)
Excellence in Broadcasting
Investigative Reporting

Current Membership and Involvement

Regional

▰ Main Street DeLand Association
▰Community Organizations Active in Disaster (Volusia COAD)
▰ VFW Post #2093 Community Concert Band

Global

▰ American Red Cross
▰ International Thespian Society

Industry

▰ Content Marketing Institute
▰ Interaction Design Foundation
▰ User Experience & Digital Marketing Professionals Network

▰ National Association of Broadcasters
▰ Public Relations Society of America
▰ Society of Professional Journalists

Completed Service

▱ Volusia County Cultural Council
Advisory Board Member
2015 – 2018

▱ Northern Vermont University
Alumni Association Board Member
2015 – 2018

▱ JCI (Jaycees)
DeLand Chapter President
2015 – 2018

I’m always glad for involvement in both community and employer-sponsored volunteer opportunities throughout Central Florida.

I’ve also been a long-time leader in youth empowerment programs — including one-on-one mentoring, after-school workshops, and summer camps. In addition, I’m honored to serve and participate in various group membership activities.