Summary

Award-Winning Journalist | Voice Talent | Web Content Writer

Contributing a wealth of skills and experience — and specializing in media and website projects — I have produced award-winning creative content for diverse audiences and across a variety of platforms, including print, digital, social media, and more. My core skills include digital marketing and web content creation.

Key Accomplishments

• established company-wide web style — detailing brand message, tone, and delivery — through the creation and implementation of guides and manuals based on Associated Press and web standards

• developed editorial calendar and content audit schedule to ensure timely and accurate information

• tracked and monitored web analytics, compiled data, and worked with team to apply adjustments

• hosted user experience assessments — resulting in website revisions and enhancements

• initiated and hosted weekly customer care sessions to improve trust and communication

• facilitated monthly education forums where client questions and concerns were addressed and resolved

• moderated weekly staff meetings, and tracked outcomes and deliverables

Experience

Professional Experience

Senior Marketing Copywriter and Web Content Creator
FrankSamandari.com | DeLand, Florida
2016 – Present

Incorporating skills from both my broadcast news background and web content expertise, I enterprise unique written, voice-over, and web/social media material for various freelance and contract-based initiatives.

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Web Content Creator and User Experience (UX) Specialist
Stetson University | DeLand, Florida
2014 – 2016

As part of a 15-member marketing team, I managed the university’s online written and graphic content, website infrastructure, general site performance, and collective user experience. Guiding projects from concept to production and beyond, I helped enhance the university’s web presence through the creation, design, and layout of consumer-centric web content.

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Web Content Writer and Editor
Embry-Riddle Aeronautical University | Daytona Beach, Florida
2011 – 2014

Collaborating with a team of information technology, marketing, and public relations professionals dedicated to maintaining 12 university-wide websites, I researched, created, and compiled original written and graphic content in support of the institution’s enrollment management goals.

Volunteer Professional Services

Web Project Management
Taproot Foundation | (Global)
2016 – Current

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Narration and Audio Production
American Foundation for the Blind | Daytona Beach, Florida
2016 – Current

Education

Education

Northern Vermont UniversityLyndon Campus
Bachelor of Science (B.S.) | Communication

Certification

Professional Certification

Web and Social Media Writing
Higher Ed Experts

Hubspot
– Content Marketing
– Inbound Marketing

Personal Certification

Citizen’s Emergency Preparedness
FEMA (License IS-00022)

CPR and First Aid
American Red Cross

Certified Poll Watcher
Volusia County Supervisor of Elections

Professional Development

Content Strategy
Northwestern University

Digital Media Marketing
University of Illinois

Visual Design
University of California, San Diego

Web Accessibility
University Business

Web Development
Stetson University

Continuing Education

I routinely perform relevant research into the latest developments and emerging trends of a variety of concentrations, including:

  • digital marketing
  • broadcast media
  • technology
  • and more

I fulfill this commitment through trade publications, industry conferences, webinars/seminars, and professional membership.

Who I Read/Follow

Influencers

Dr. Jakob Nielsen
Web Usability Expert

Gerry McGovern
Customer Experience Expert

Neil Patel
Founder, Kissmetrics

Colleen Jones
Founder, Content Science

Companies

Contagious
Digital Doughnut
Moz
Wordstream

Websites

A List Apart
Content Marketing Institute
Social Media Today
UX Matters
University Business Magazine

Awards

▪ CASE District III
Print and Digital Publications

▪ Radio, Television, and Digital News Association (RTDNA)
Best Website Award

▪ Associated Press (AP)
Excellence in Broadcasting
Investigative Reporting

▪ National Association of Broadcasters
Marconi Radio Award

Membership

Regional

▰ Main Street DeLand Association
▰Community Organizations Active in Disaster (Volusia COAD)
▰ VFW Post #2093 Community Concert Band
▰ Volusia Community Symphony

Global

▰ American Red Cross
▰ International Thespian Society

Industry

▰ Content Marketing Institute
▰ Interaction Design Foundation
▰ User Experience & Digital Marketing Professionals Network

▰ National Association of Broadcasters
▰ Public Relations Society of America
▰ Society of Professional Journalists

Past Membership

▱ JCI (Jaycees)
DeLand Chapter President
2015 – 2018

▱ Volusia County Cultural Council
Advisory Board Member
2015 – 2018

▱ Northern Vermont University
Alumni Association Board Member
2015 – 2018

Community Involvement

I’m always glad for involvement in both community and employer-sponsored volunteer opportunities throughout Central Florida.

I’ve also been a long-time leader in youth empowerment programs — including one-on-one mentoring, after-school workshops, and summer camps.

In addition, I’m honored to serve and participate in various group membership activities.

Volunteer Involvement

Presenter — Web Content Writing
Tech DeLand

Youth Motivator/Mentor
Volusia County Public Schools

Site Coordinator — International Coastal Cleanup
Ocean Conservancy

Airport Ambassador
Daytona Beach International Airport (DAB)

Hot-Air Balloon Tech 
New Smyrna Beach Sky Fest

Acting, Stage Crew, Patron Services
Athens Theatre (DeLand)

Acting, Lighting, Sound, Set Construction/Design
Shoestring Theatre (Lake Helen)

Blood and Plasma Donor
One Blood

Groups and Causes I Support

Local

▸ The Neighborhood Homeless Center of West Volusia
▸ United Way of Central Florida
▸ Volusia Literacy Council
▸ Halifax Humane Society
▸ Daytona Beach Symphony Society
▸ Volusia-Flagler YMCA

National

▸ Council for the Advancement and Support of Education (CASE)
▸ Nature Conservancy
▸ Public Broadcasting Service (PBS)

International

▸ Amnesty International
▸ Greater Good Network
▸ Habitat for Humanity