Resume

Summary

Contributing a wealth of skills and experience and specializing in media and website projects, I have produced creative content for diverse audiences and across a variety of platforms — including print, digital, and more. My core skills include website marketing and web content writing.

Key Accomplishments

• established company-wide web style — detailing brand message, tone, and delivery — through the creation and implementation of guides and manuals based on Associated Press and web standards

• developed editorial calendar and content audit schedule to ensure timely and accurate information

• tracked and monitored web analytics; compiled data; and worked with team to apply adjustments

• hosted user experience assessments, resulting in website revisions and enhancements

• initiated and hosted weekly customer care sessions to improve trust and communication

• facilitated monthly education forums where client questions and concerns were addressed and resolved

• moderated weekly staff meetings, and tracked outcomes and deliverables

Experience

Web Content Marketing and Creative Media Development
FrankSamandari.com | DeLand, Florida
2016 – Present

Employing website project management techniques and methods, I create and promote unique/enterprise written, voice-over, and web/social media content for various freelance and contract-based initiatives.

User Experience and Content Developer
Stetson University | DeLand, Florida
2014 – 2016

As part of a 15-member marketing team, I managed the university’s online written and graphic content; website infrastructure; general site performance; and collective user experience. Guiding projects from concept to production and beyond, I helped enhance the university’s web presence through the creation, design, and layout of consumer-centric web content.

Web Writer and Editor
Embry-Riddle Aeronautical University | Daytona Beach, Florida
2011 – 2014

Collaborating with a team of information technology, marketing, and public relations professionals dedicated to maintaining 12 university-wide websites, I researched, created, and compiled original written and graphic content in support of the institution’s enrollment management goals.

Volunteer Professional Services

Web Project Management
Taproot Foundation | (Global)
2016 – Present

Narration and Audio Production
American Foundation for the Blind | Daytona Beach, Florida
2016 – Present

Education

Northern Vermont UniversityLyndon Campus
Bachelor of Science (B.S.) | Communication

Professional Development

Content Strategy
Northwestern University

Digital Media Marketing
University of Illinois

Social Media Marketing
Lynda.com

Visual Design
University of California, San Diego

Web Development
Stetson University

Web Accessibility
University Business

Awards

▪ Associated Press (AP)
Excellence in Broadcasting
Investigative Reporting

▪ National Association of Broadcasters
Marconi Radio Award

▪ CASE District III
Print and Digital Publications

▪ Radio, Television, and Digital News Association (RTDNA)
Best Website Award

Certification

Professional Certification

Web and Social Media Writing
Higher Ed Experts

Personal Certification

Citizen’s Emergency Preparedness
FEMA (License IS-00022)

CPR and First Aid
American Red Cross

Certified Poll Watcher
Volusia County Supervisor of Elections

Community Involvement

Presenter — Web Marketing
Tech DeLand

Youth Motivator/Mentor
Volusia County Public Schools

Site Coordinator — International Coastal Cleanup
Ocean Conservancy

Volunteer
Main Street DeLand Association

Airport Ambassador
Daytona Beach International Airport (DAB)

Hot-Air Balloon Tech 
New Smyrna Beach Sky Fest

Acting, Stage Crew, Patron Services
Athens Theatre (DeLand)

Acting, Lighting, Sound, Set Construction and Design
Shoestring Theatre (Lake Helen)

Blood and Plasma Donor
One Blood

Membership

Regional

▰Community Organizations Active in Disaster (Volusia COAD)
▰ Main Street DeLand Association
▰ VFW Post #2093 Community Concert Band
▰ Volusia Community Symphony

Global

▰ American Red Cross
▰ International Thespian Society

Industry

▰ Interaction Design Foundation
▰ National Association of Broadcasters
▰ Public Relations Society of America
▰ Society of Professional Journalists

Past Membership

▱ JCI (Jaycees)
DeLand Chapter President
2015 – 2018

▱ Volusia County Cultural Council
Advisory Board Member
2015 – 2017

▱ Northern Vermont University
Alumni Association Board Member
2015 – 2017